Hey friend-

One year ago we changed our business model.

We'd spent a decade as the hired guns you called when you wanted to put more points on the board, measured in revenue, leads, or opportunities.

We were good at it and still are, but we kept noticing something.

We'd hit the customer's goals, often beating them, yet things still didn't work out for those who hired us. Operations were messy, and they couldn't fulfill the demand we sent. They ended up paying us to make things more complicated.

Marketing, it turns out, isn't always the answer.

So we changed our model.

Most owners don't realize you can just do that. They believe the model they started with is the one they're stuck with.

This is false. You can do what you want.

100% of the time, there is a season, and it comes earlier than you'd expect, when the questions change.

Not "how do I get more customers?" but "how do I build something bigger than myself?" and "how do I step back without it all falling apart?"

Those questions require different methodologies, which is why we built Diffactory 2.0.

If those questions are starting to show up for you, we should talk.

And remember, you can just change your business model if you want to.

-KO

P.S. If you recall last week's email, it was about my son and me playing Madden.

I went on a three-game win streak against him by changing my mindset. Lost last night, but I'll be back.

I haven't been playing. scared.

I've been playing to win.