I want you to imagine a box.

The box contains the top 20% of companies that the U.S. business brokerage industry serves. They have:

• Clean books
• Predictable revenue streams
• A management team that can run it all
• An owner who really doesn't have to be there if they don't want to

If you own a business that fits in that box, congrats and well done!

If you don't fit into the box, you're probably SOL when the ride ends, and your business will wither or shut down one day.

Think about the marketing agency where the owner is the head salesperson, or the landscaping company where the revenue is verifiable, but the books are messy because the owner has been maximizing for tax reduction.

In fact, there are multiple paths for every owner, should they choose to go down them:

1. LOVE IT: Sometimes the path out of the box is falling back in love with the company by fixing the things that have been keeping you from running it for another 10 years, because now it actually runs without you.
   ​
2. LIST IT: Sometimes the path is to sell it on your timeline through a process built for businesses exactly like yours, not the industry's.

Both of those count as ARRIVING in my book.

Starting on Monday, I'm doing something different.

I'm going to walk you through exactly how all this works, one social post at a time for the balance of the year.

Think of it kind of like a story that's going to unfold, with the first chapter going live on Monday

---> Follow along on my socials if we aren't connected: X, FB, LI, IG, YT, TT​

In the meantime, if you've ever wondered whether you fit in the 20% box, or just want to know what's standing between you and being able to sell, hit reply and we can discuss.

Hit reply, or grab time with me here: https://diffactory.com/book​

With gratitude,

— Kevin
Founder @ Diffactory​

P.S. If you know someone who is considering selling, we have a lucrative referral program.

Hit reply to learn more or just to say HI ✌️