This is the V.A.L.U.E email for 11/13/25. Soundbites for your mind and life as we head into the weekend:

This week, we are diving into "belief" and how it's one of the most critical drivers in our lives. Let's go...

V – Vision ​
​A lot of people don’t believe in themselves.

I get it and have definitely been there.
​
When we make bad decisions, we start to lose trust in ourselves and we start to lack belief.

Here's a life hack:

​

​

A – Action

When your belief tank is empty, do something that helps you refuel it.

For me that’s watching Ted Lasso.

Ted Lasso is 100% about belief and optimism in the face of cynicism. The show is about surrounding yourself with people who remind you of your better self.
​

Especially when you forget who you are.

Here’s a fun video from the show.

​

​

​

​

L – Lesson

I almost quit training for Ironman Kansas about ½ way through my training regimen. It was 2013, and I was exhausted and frustrated with myself for taking on the challenge.

Luckily, I'm married to a phenomenal woman who helps balance out my irrationalness. She gave me a really cool piece of art with wire sculptures of a swimmer, a biker, and a runner as a visual reminder to keep pushing.

She wouldn't let me quit and helped me restore my belief in accomplishing this goal.
​
I kept training, finished the race, and later gave a TEDx Talk about it.

​

​

​

U – Upgrade

If you want belief through discipline, check out "The War of Art” by Steven Pressfield.​

​
It definitely isn’t a touchy-feely book. It's more like a war manual against your inner monkey mind. Pressfield frames belief as a daily act of resistance against the Resistance (your inner enemy that wants to keep you from greatness).

I believe every founder, creator, or leader should read it once a year.

Here was recently on The Huberman Lab discussing the resistance, even though the book is over a decade old.

Timeless.

​
​E – Endurance

​
​Belief doesn’t make things easy.

It does make them achievable.

You’re going to doubt yourself along the path to anything that truly matters. You will question whether what you're working on is worth it. Reality will test you 100% of the time.

​

​

I believe in you.

Have a great weekend!

-KO

​
​Diffactory​

P.S. I'm looking for 3-4 entrepreneurs to showcase what's possible in 2026. Deep down, you may feel you're meant for more. It's not your fault if you haven’t hit your goals consistently.

After thirty years in the business world, I can tell you the answer isn't more books, videos, courses, or masterminds.

It's about overcoming your self-limiting beliefs and being held accountable to your promises.

My private clients experience huge breakthroughs with my Consistent Results Model, which is designed to make winning inevitable and enjoyable.

If you want to become the 2.0 version of yourself and break through that ceiling, reply to this message, and I'll send you the details.

Spots are limited to 4 max.