I accidentally became a pharmacist

Two years ago I was at my desk, laptop open, working through the Exit Planning Institute's CEPA program.

I had no idea I was signing up to dispense vitamins.

Here's what I mean.

A vitamin is something you take on a promise. Do it over and over, and you'll be healthier down the road.

That's value acceleration.

We help you make your business stronger NOW. So it's worth more later. And so you can actually walk away someday without the whole thing falling apart.

Good and important work, no doubt!

Here's what we kept seeing over and over again.

Most folks coming to us didn't want vitamins as they were in pain. And that pain always sounded the same:

"I think I'm ready to find a new owner for this thing I built."

They didn't want a supplement. They wanted a painkiller.

So we did something about it.

We now represent sellers (and select buyers) as Business Brokers/M&A Advisors.

Here's why we are different than most advisors and business brokers.

We're not brokers who learned the industry from conversations or research.
We spent two decades growing three marketing companies. Two decades in the franchise world.
We've owned and run asset-light businesses, so we know them inside out.

Here's the menu we offer at Diffactory....

Want vitamins?

We've still got plenty. The value-building work isn't going anywhere. It's our foundation, and we'll happily keep handing them out to those who need them.

Want painkillers?

We've got those now as well. And we're ready to administer them.

Want both?

That's the best outcome of all. It's exactly what we're built for at Diffactory

We go deep in these areas:

  • Marketing companies and ad agencies
  • Franchises
  • Online businesses
  • Professional services
  • Other asset-light businesses where the founder IS the value (and the bottleneck)

Now the favor:

If you know someone selling their business, or even quietly thinking about it, tell us. That's it.

Even if their business isn't on that list, we've built real relationships across the M&A world these past two years. We can almost always point someone in the right direction.

Just hit reply and send me a name or grab a time here. I'll take it from there.

With gratitude,

— KO
Founder @ Diffactory

P.S. And if the person quietly thinking about selling is you? Let’s have a confidential conversation.

Friday Wisdom