This is The V.A.L.U.E. Email. Some ideas I’ve been considering that might also help you.

Today’s word count is 323. It took me 49.74 s to read this.

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V – Vision ​
​Allies are essential in business.

Friends will cheer you on and allies step into the arena with you. They may not always appear to be friends, and sometimes they even resemble your opponents.

Regardless of how they appear, their goal is to help you improve.

Be thankful for your allies.

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A – Action ​
​Take five minutes this weekend and make a list of 3-5 allies in your life or business.

Hint: they’re not always the people you text memes to. Sometimes it’s the mentor who pushes you, the competitor who sharpens you, or the partner who calls you out.

Take five minutes to list a few of your allies. Thank them for being on your team.

L – Lesson ​
​When I was growing up, we often enjoyed Saturday AM pancakes at Hanover Pancake House in downtown Topeka, KS. Nothing fancy. Just pancakes, bacon, and endless coffee refills.

And a host/owner named Don.

The joint has been around since 1969 because it sticks to a predictable and straightforward formula.

Simple is sustainable.

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U – Upgrade
​One of my "can't sleep without" tools is the Mantis Sleep Mask. The pressure it applies to your face is soothing, and it completely blacks out all light.

I can't sleep without it now.

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​E – Endurance​
​Longevity in business never comes from trying to please everyone. It comes from being clear on what you do/don't do, surrounding yourself with allies, and having the patience to keep showing up.

Hanover Pancake House didn’t survive on hype.

They survived on consistency and simplicity.​
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Keep going. The world needs your work.

-Kevin Oldham
​Diffactory

P.S.: The 20% Discount to join Value HQ™ expires in 14 days. If you are curious about whether this would be a good fit for you, hit reply and let's have a conversation.

If you apply before 10/31, you get:

• 20% off tuition for the year
• 4x quarterly 1-on-1 implementation calls with me
• Founders' Only Playbok Pack
• Recognition for being awesome
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