This is The V.A.L.U.E. Email. Some ideas I’ve been considering that might also help you.

Today’s word count is 415. It took me 54:02s to read this.

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V – Vision ​
​When building things, conventional wisdom suggests defining a custom avatar for which you are building. I find that it's equally as powerful to describe and put in words who it is not for.

Here's a real-world example from our website.

There's power in knowing who you do not serve.

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A – Action ​
​Use this opportunity to write down who your product or service is not for.

I don't mean write an exhaustive list of everybody in the universe who won't use your product or service, but write up the ones who typically think they're a good fit but they're not, and then define why.

Define who your product/service is for and who it is not for.

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L – Lesson ​
​I kept this aluminum foil ball as a reminder to be kind.
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We were in Colorado a few years ago, and I ordered some food from the night kitchen while chatting with the chef.
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As we were leaving, the chef yelled at me and then threw a freshly made cookie wrapped in foil to our family.
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It turns out that my genuine interest in his kitchen, cooking, etc., resulted in a freshly baked cookie just for us.
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​Fill buckets, don’t drain them. See people and acknowledge them. You might make someone’s day (and get a yummy cookie).​
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U – Upgrade ​
If you're dealing with sleep apnea or snoring, stop trying all the crazy remedies and book an appointment with your dentist right now.

Most dentists offer custom sleep appliances, and mine is worth its weight in gold.

I call it my marriage saver, and it has dramatically improved my sleep quality.

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​E – Endurance​
​Since we're discussing snoring, I'd like to share with you the things I tried to address it. I had my nose drilled out by my ENT. I had shots in the back of my throat. I tried every nose strip and over-the-counter mouth guard, and none of them worked.

Until I got the custom sleep appliance from my dentist.

If your sleep quality is poor or you snore, consult your dentist.

I'll see you in one week!

-Kevin Oldham

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​Diffactory​

P.S.: The 20% Discount to join Value HQ™ ends TODAY. If you are curious about whether this would be a good fit for you, hit reply and let's have a conversation.
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